How to Get More Reviews on Etsy Without Breaking the Rules
Positive reviews are the lifeblood of an Etsy shop. They build trust, provide valuable social proof, and can even influence your search ranking. But getting customers to leave a review can be tricky. How do you encourage feedback without being pushy or breaking Etsy's rules?
This guide will show you how to ethically and effectively get more reviews by focusing on one thing: providing an experience worth talking about.
Understanding Etsy's Review Policy: The Golden Rule
First, it's crucial to understand what Etsy does not allow. Etsy's policy against shilling is clear: you cannot offer compensation, free products, or any other incentive in exchange for a review. This is called "review extortion" or "bribing," and it can get your shop suspended.
The takeaway: Your goal is to earn reviews, not buy them.
The Foundation: A Review-Worthy Experience
The easiest way to get reviews is to provide an experience that naturally inspires customers to share their thoughts.
1. Exceed Expectations with Your Product
Ensure your product quality is top-notch. Your photos should be accurate, your descriptions honest, and the final product should feel like it was made with care and attention to detail. A product that wows a customer is one they'll want to rave about.
2. Ship Quickly and Package Beautifully
- Fast Shipping: Ship your orders out as quickly as possible, ideally sooner than your stated processing time.
- Secure Packaging: Make sure your item arrives safely. Damaged products lead to bad reviews, not good ones.
- The Unboxing Experience: A little effort goes a long way. Wrap your item in nice tissue paper, use a branded sticker, or tie it with a ribbon. A memorable unboxing makes the customer feel special and adds to the perceived value of their purchase.
3. Provide Proactive Customer Service
Communicate with your customers. Send a quick message to thank them for their order and let them know when it will ship. If there's a delay, let them know immediately. Excellent communication builds trust and goodwill.
The Gentle Art of Asking for a Review
While a great experience is often enough, a gentle, well-timed nudge can significantly increase your review rate.
Packaging Touches
A handwritten thank you note is one of the most powerful tools at your disposal. It's personal and shows you appreciate their business.
Example Note:
"Hi [Customer Name], Thank you so much for your order! I loved making this [Product Name] for you. Your support means the world to my small business. All the best, [Your Name]"
Notice you're not asking for a review here. You're just creating a positive connection. You can also include a small, branded card that mentions reviews are appreciated.
Example Card Text:
"Love your order? Reviews help my small shop grow and are so appreciated!"
The Follow-Up Message
Etsy sends automated reminders to buyers to leave a review. However, a personal message can be more effective if done correctly.
Timing is everything: Wait until after the item has been delivered. Give the customer a few days to use and enjoy the product.
Example Follow-Up Message:
"Hi [Customer Name], I just wanted to check in and make sure your [Product Name] arrived safely and that you're happy with it.
If you have a moment, reviews are incredibly helpful for a small shop like mine. Either way, thank you again for your support!
Best, [Your Name]"
This message is polite, customer-focused, and doesn't pressure them.
What NOT to Do: The Big No-Nos
To keep your shop in good standing, strictly avoid the following:
- Don't offer discounts, refunds, or free items in exchange for a review. This is bribing and is against Etsy's policies.
- Don't demand a 5-star review. Never specify the type of review you want.
- Don't harass the customer. One polite follow-up message is enough. Multiple messages can feel like spam.
- Don't offer to exchange a good review for resolving a problem. If a customer has an issue, resolve it professionally without making a review part of the deal.
Ultimately, the secret to getting more reviews is simple: be a great seller. Create amazing products, provide stellar service, and show your customers you care. When you do that, the positive reviews will follow.
